Alankaara started out as a hobby and grew into a passion for art, culture and design. The vision was to launch a jewellery brand that offers luxury at an affordable price, as well as brings out the traditions of India to our clients all around the world with its unique designs. As a result, it not only provides wage employment for its artisans, but also promotes awareness of local crafts, helping India's national heritage to be preserved. Indian culture has long been known for its intricate ornaments, expertly crafted with high-quality craftsmanship. With the variety of jewellery, styles, and crafting techniques practiced throughout the country, varying by region, material, occasion, and purpose, it is fair to say that the Indian women can hardly resist wearing jewellery. Women are very close to the jewelry they own, and even more to the jewelry they inherit. We are here to sell the jewellery that tells stories of people who buy jewelry and those who make it, and also becomes a good pass on gift.